This advantage has seen many of our investments scale and achieve successful exits. Our primary goal is to foster exposure to scalable innovation, anchored by key investment pillars: disruption, scalability, network effect, growing demographics and geography, user-generated products, and the first-mover advantage.

We employ diverse investment vehicles, from partnerships and trusts to co-investment arrangements and minority positions, using equity-linked instruments like ordinary shares, preference shares, convertible debentures, and options.

There are many key micro and macro factors that are shaping the digital media and marketing sector right now. Meaning that those companies who can successfully dominate in transforming the way we think about Privacy, Attention, Infrastructure & Automation, Artificial Intelligence (AI) and Commerce Media, and are able to become category leaders in these key areas will ultimately come out on top.
The digital economy is here to stay. We are not even half way through the world’s migration to a fully mature digital economy. In areas like Software, SaaS, Cloud and AI, just to name a few. This is also where a practical outlook becomes important. How are these companies connecting with the real problem at hand. How are they making products that can change the world as we know it. What makes this company unique. These are the opportunities we are assessing on a daily basis.